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Word of mouth advertising platform MyLikes ( www.mylikes.com ) announced that it has secured $630K in seed funding. The funds will be used to fuel the expansion of the company's product and mission to make social media advertising and marketing more personal, relevant, and conversational.

The round was over-subscribed and restricted to 11 ex-Googlers who were former colleagues of MyLikes founders, Bindu Reddy and Arvind Sundararajan. Reddy was the former head of product management for Google Apps and Sundararajan was former tech lead for Google's AdSense.

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Investors in the round included Paul Buchheit and Sanjeev Singh, founders of Gmail and FriendFeed and who are currently at Facebook; Georges Harik, early Google director; Dipchand Nishar, ex-Google director and current VP of Products at LinkedIn; Keval Desai, VP of Digg; Aydin Senkut from Felicity Ventures; XG Ventures; David Hirsch from Metamorphic Ventures; and active ex-Google angel investors Richard Chen, Thomas Korte and David Scacco.

The company also announced that influential bloggers Robert Scoble ( http://scobleizer.com ) and Louis Gray (http://blog.louisgray.com ) have joined the MyLikes Advisory Board. As strategic advisors, both Scoble and Gray can provide valuable insight on how to effectively recruit influencers on the web, as well as how to fine tune the MyLikes platform to meet the needs of today's blogger. Gokul Rajaram, founder of ChaiLabs and the "Godfather of AdSense" (http://www.crunchbase.com/person/gokul-rajaram ), is also joining the advisory board to provide feedback and guidance on the advertising model.

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Permuto , an online advertising company, today announced that it has appointed three online advertising pioneers to its board of advisors: Ash Patel, Gokul Rajaram and Tom Andrus. The new board members bring unparalleled knowledge to Permuto and experience in building and influencing the Internet's revolutionary marketing channels and technologies, including Google AdSense, Yahoo! Messenger and MySpace. Patel, Rajaram and Andrus join Permuto's existing board of advisors helping to shape the future and strategic direction of the company, comprised of executives from Acerno, LinkedIn, Oracle, PriceGrabber.com, Threadless and more.

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Ash Patel was one of Yahoo!'s first sixty employees, joining the company shortly before it went public in April 1996. Ash served the role of chief product officer and executive vice president of the platforms and infrastructure division at Yahoo!. He was responsible for global technology investments and platform initiatives both on and off the Yahoo! network. He was also responsible for divisions including product platform engineering, platform strategy and architecture, and the advanced development division of the company. Since starting at Yahoo! in 1996, Patel played a key role in architecting and enhancing MyYahoo!, Yahoo! Finance, Yahoo! Messenger, Yahoo! Chat and many other products that continue to impact millions of Yahoo! users. In 2001, he became SVP of platform engineering, where he was responsible for Yahoo!'s communications products, core platforms and infrastructure. In 2006, Patel became Yahoo!'s chief product officer and was responsible for global product strategy and development, as well as identifying future product trends and emerging technologies.

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SAN FRANCISCO (AFP) — Google on Monday revealed that websites and makers of online content get more than half the revenue from AdSense advertising deals with the Internet search powerhouse.

Google made its AdSense for Content and AdSense for Search revenue sharing information available "in the spirit of greater transparency," product management vice president Neal Mohan said in a blog post.

AdSense for Content is Google's tool for making money from advertising posted next to online content, while AdSense for Search focuses on making money from custom Google search engines built into websites.

AdSense for Content accounts for the "vast majority" of revenue, with publishers getting 68 percent of the Content advertising money brought in, according to...

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Advanced Web Metrics with Google Analytics, second edition

Brian Clifton

Sybex, Inc.

c/o John Wiley & Sons

989 Market St., San Francisco, CA 94103

9780470562314, $39.99 www.sybex.com

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Any who want to learn how to implement and apply advanced web analytics techniques will welcome the second updated edition of Advanced Web Metrics with Google Analytics. It offers a new edition pairing best practices for a web metrics program with insights on how to optimize website performance and learn from AdWords, AdSense, and more. From blending Google Analytics data with third-party systems to using new Google features, Google users will find this a winner.

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Expanded Availability Enhances Revenue Opportunities for Small and Mid-Sized Businesses and Advertisers

ENGLEWOOD, Colo. -- The Western Union Company (NYSE:WU) today announced the expanded availability of the Western Union cash payment option for Google AdSense. First introduced in a limited number of countries in November 2007, the reliable and flexible Western Union payment option is now available in 30 countries including China, Morocco, Jamaica, Philippines and Ecuador. The companies have recently added six new payout countries including the UAE, Lebanon, Croatia, Moldova, Slovenia and Tunisia and expect to add additional countries later this year.

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AdSense is a program for online publishers who want to make money from their online content--social networks, mobile applications, media and news sites, blogs, e-commerce sites, and Web portals--by placing ads against that content without requiring direct advertiser relationships through their own sales force.

The Western Union payment option delivers cash payments quickly and conveniently to site owners and publishers who use AdSense. Check collection and clearing processes can be lengthy, especially when funds are sent internationally. Western Union delivers AdSense revenue in cash on the next business day following the payment, eliminating the lengthy check clearing process.

“Western Union Global Business Payments provides a full range of consumer-to-business, and business-to-business payment options,” says Sanjay Gupta, senior vice president, Business Development and Strategy. “We continue to broaden the scope of our services to address the growing and changing needs of our clients and the consumers they serve. Our relationship with Google applies our proven payment technology to new and innovative applications, empowering business owners to expand global revenue opportunities.”

About Western Union

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Custom House branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of more than 410,000 agent locations in 200 countries and territories. In 2009, The Western Union Company completed 196 million consumer-to-consumer transactions worldwide, moving $71 billion of principal between consumers, and 415 million business payments. For more information, visitwww.westernunion.com.

WU-G

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بحث هذه المدونة الإلكترونية

الخميس، 2 سبتمبر 2010

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