Word of mouth advertising platform MyLikes ( www.mylikes.com ) announced that it has secured $630K in seed funding. The funds will be used to fuel the expansion of the company's product and mission to make social media advertising and marketing more personal, relevant, and conversational.
The round was over-subscribed and restricted to 11 ex-Googlers who were former colleagues of MyLikes founders, Bindu Reddy and Arvind Sundararajan. Reddy was the former head of product management for Google Apps and Sundararajan was former tech lead for Google's AdSense.
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Investors in the round included Paul Buchheit and Sanjeev Singh, founders of Gmail and FriendFeed and who are currently at Facebook; Georges Harik, early Google director; Dipchand Nishar, ex-Google director and current VP of Products at LinkedIn; Keval Desai, VP of Digg; Aydin Senkut from Felicity Ventures; XG Ventures; David Hirsch from Metamorphic Ventures; and active ex-Google angel investors Richard Chen, Thomas Korte and David Scacco.
The company also announced that influential bloggers Robert Scoble ( http://scobleizer.com ) and Louis Gray (http://blog.louisgray.com ) have joined the MyLikes Advisory Board. As strategic advisors, both Scoble and Gray can provide valuable insight on how to effectively recruit influencers on the web, as well as how to fine tune the MyLikes platform to meet the needs of today's blogger. Gokul Rajaram, founder of ChaiLabs and the "Godfather of AdSense" (http://www.crunchbase.com/person/gokul-rajaram ), is also joining the advisory board to provide feedback and guidance on the advertising model.
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