Permuto , an online advertising company, today announced that it has appointed three online advertising pioneers to its board of advisors: Ash Patel, Gokul Rajaram and Tom Andrus. The new board members bring unparalleled knowledge to Permuto and experience in building and influencing the Internet's revolutionary marketing channels and technologies, including Google AdSense, Yahoo! Messenger and MySpace. Patel, Rajaram and Andrus join Permuto's existing board of advisors helping to shape the future and strategic direction of the company, comprised of executives from Acerno, LinkedIn, Oracle, PriceGrabber.com, Threadless and more.
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Ash Patel was one of Yahoo!'s first sixty employees, joining the company shortly before it went public in April 1996. Ash served the role of chief product officer and executive vice president of the platforms and infrastructure division at Yahoo!. He was responsible for global technology investments and platform initiatives both on and off the Yahoo! network. He was also responsible for divisions including product platform engineering, platform strategy and architecture, and the advanced development division of the company. Since starting at Yahoo! in 1996, Patel played a key role in architecting and enhancing MyYahoo!, Yahoo! Finance, Yahoo! Messenger, Yahoo! Chat and many other products that continue to impact millions of Yahoo! users. In 2001, he became SVP of platform engineering, where he was responsible for Yahoo!'s communications products, core platforms and infrastructure. In 2006, Patel became Yahoo!'s chief product officer and was responsible for global product strategy and development, as well as identifying future product trends and emerging technologies.
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